Exploring Social Media Marketing Best Practices

In looking at social media as a marketing platform we find the old rules (remember the 4Ps) don't necessarily capture how we should approach new opportunities. Remember after all this is community based marketing. We must focus on connecting people with people and people with information. It must be relevant and value-added. Pushing product can be achieved only after we foster a community.


- Please excuse the brevity and typos. Posting from my iPhone

The newly renovated Palacio Cibeles, Madrid

Unveiled this week, the Banco España renovation reestablishes the building as one of the most beautiful in Madrid.

- Please excuse the brevity and typos. Posting from my iPhone

Location:Calle de María de Molina,Madrid,Spain

Social media marketing with BBVA

Taking a look at marketing within social media networks with the head of BBVA digital marketing.

Interesting discussions in "who" should market on social networks (lots of debate there), how, and which function should represent community managers.

Of course the consumer marketing potential in web 2.0 is huge, but b2b companies have yet to "crack the code" on the effective use of social media.




- Please excuse the brevity and typos. Posting from my iPhone

Location:Calle de José Abascal,Madrid,Spain

Considering new ways we consume our media

In the week that the New York Times begins charging subscription fees for heavy users (+20 articles opened per month), it is interesting to consider the many forms we will consume media, news, and opinion in our near future.


Below is an interesting way to see digital media in terms of community appeal.


- Please excuse the brevity and typos. Posting from my iPhone

Location:Calle de Serrano,Madrid,Spain

Goudi's Masterpiece in Progress - Segrada Familia

Some photos from a recent visit to Barcelona... Pretty unbelievable huh!

























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Meet my Digital Marketing professors

This morning was the first session of a new course in digital marketing. So far the course looks like a ton of hands on practicum and great experience coming from the professors.

Check out the professors here:
Manuel Alonso Coto, Head of IE's Masters in Digital Marketing

David Garcia Fabre, Responsible for Internet Innovation BBVA

Stay tuned for more as the class develops.

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Location:Calle de López de Hoyos,Madrid,Spain

Photos from Salamanca (two hours from Madrid)

Recently we took a short train north to visit Salamanca for a day. Salamanca is less famous of course than Madrid, Baracalona, Sevilla, etc, but it is none the less beautiful.

















Protesters in the streets of Salamanca.












The intricate stone carvings which can be seen on the walls of most churches here.
















The cathedral at night... what a sight!


- Please excuse the brevity and typos. Posting from my iPhone