Social media marketing with BBVA

Taking a look at marketing within social media networks with the head of BBVA digital marketing.

Interesting discussions in "who" should market on social networks (lots of debate there), how, and which function should represent community managers.

Of course the consumer marketing potential in web 2.0 is huge, but b2b companies have yet to "crack the code" on the effective use of social media.




- Please excuse the brevity and typos. Posting from my iPhone

Location:Calle de José Abascal,Madrid,Spain

Meet my Digital Marketing professors

This morning was the first session of a new course in digital marketing. So far the course looks like a ton of hands on practicum and great experience coming from the professors.

Check out the professors here:
Manuel Alonso Coto, Head of IE's Masters in Digital Marketing

David Garcia Fabre, Responsible for Internet Innovation BBVA

Stay tuned for more as the class develops.

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- Please excuse the brevity and typos. Posting from my iPhone

Location:Calle de López de Hoyos,Madrid,Spain