Social media marketing with BBVA

Taking a look at marketing within social media networks with the head of BBVA digital marketing.

Interesting discussions in "who" should market on social networks (lots of debate there), how, and which function should represent community managers.

Of course the consumer marketing potential in web 2.0 is huge, but b2b companies have yet to "crack the code" on the effective use of social media.




- Please excuse the brevity and typos. Posting from my iPhone

Location:Calle de José Abascal,Madrid,Spain

Considering new ways we consume our media

In the week that the New York Times begins charging subscription fees for heavy users (+20 articles opened per month), it is interesting to consider the many forms we will consume media, news, and opinion in our near future.


Below is an interesting way to see digital media in terms of community appeal.


- Please excuse the brevity and typos. Posting from my iPhone

Location:Calle de Serrano,Madrid,Spain

Goudi's Masterpiece in Progress - Segrada Familia

Some photos from a recent visit to Barcelona... Pretty unbelievable huh!

























- Please excuse the brevity and typos. Posting from my iPhone

Meet my Digital Marketing professors

This morning was the first session of a new course in digital marketing. So far the course looks like a ton of hands on practicum and great experience coming from the professors.

Check out the professors here:
Manuel Alonso Coto, Head of IE's Masters in Digital Marketing

David Garcia Fabre, Responsible for Internet Innovation BBVA

Stay tuned for more as the class develops.

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- Please excuse the brevity and typos. Posting from my iPhone

Location:Calle de López de Hoyos,Madrid,Spain

Photos from Salamanca (two hours from Madrid)

Recently we took a short train north to visit Salamanca for a day. Salamanca is less famous of course than Madrid, Baracalona, Sevilla, etc, but it is none the less beautiful.

















Protesters in the streets of Salamanca.












The intricate stone carvings which can be seen on the walls of most churches here.
















The cathedral at night... what a sight!


- Please excuse the brevity and typos. Posting from my iPhone

Day of Communications Training In Segovia

Recently we had a fantastic opportunity to take advantage of the Media Lab housed in the IE University campus in Segovia. Together with a communications professor and a full staff of technicians, we had a full day of Media and Communications training with several videotaped sessions.

To watch oneself make mistakes (and too often unnatural gestures) on camera is painful at best, however incredibly useful and insightful.

I'm looking forward to our next session, "Swimming with the Press" during the next term.
































Following the day's exercises we had the pleasure of wondering around this beautiful medieval city of Segovia into the wee hours of the night. We ate cochinillo and marveled at the roman aqueduct which marks the beginning of the old town and a time long since past.

- Please excuse the brevity and typos. Posting from my iPhone

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A New Year

Firstly my apologies to everyone for not posting for quite some time. As the holidays were full of travel for me I am just now getting caught up with my blog. Thanks for your patience!

Secondly, HAPPY NEW YEAR!!! I hope this year brings lots of joy and happiest to you all. For me it was a bittersweet New Years Eve in a way this time. Seeing 2010 pass was a bit of a sad affair. With no exaggeration I can say that 2010 was my best year ever; with new and fun business school challenges, leaving my comfort zone in Seattle, and having SO many new people join my life. In a way I didn't want 2010 to ever end. As Farida rightly said it, "I'm sad to see it go."

My challenge now will be to make 2011 even better. And that is a heck of a challenge.



For your viewing pleasure I have posted some picture below of recent travel to Salzburg, Austria. Again, Happy New Years wishes everybody!!